Source: http://bits.blogs.nytimes.com/2012/03/20/wantful-gift-giving-start-up-announces-funding/
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Thursday, March 22, 2012
Wantful, Gift-Giving Start-Up, Announces Funding
Wantful, a start-up that hopes to reinvent gift-giving, announced Tuesday that it had closed a $5.5 million Series A round of venture financing. The company plans to take a bite of the current $109 billion gift card business, which Wantful's chief executive says has "been commoditized to the point of absurdity, and consumers are dissatisfied."
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