Customers 'prefer special treatment to discounts'

Giving customers the VIP treatment is more effective than discounts when it comes to establishing customer loyalty, says a Massey University consumer behaviour specialist. Associate Professor Valentyna Melnyk studied almost 10,000 consumers and their attitudes to the various customer loyalty programmes they were members of. "One of the most intriguing findings of the research was that a simple ...

Source: http://nz.finance.yahoo.com/news/customers-prefer-special-treatment-discounts-121100885.html

hot deals discounts, target online deals, printing coupons online, restaurant coupons online,