Source: http://finance.yahoo.com/news/2014-holiday-survey-goodbye-impulse-130000733.html
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Sunday, November 30, 2014
2014 Holiday Survey: Goodbye to the Impulse Buy, Most Americans Will Research Gifts Before Purchasing This Year
Rivet Works, Inc., a technology company that inspires consumers with user-generated content solutions, today announced the results of its 2014 Holiday Shopping Behavior Study. The research examined the holiday shopping preferences and gift giving philosophies of consumers across the U.S.
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