How Digital Coupons Impact Brand Perception

NEW YORK ( MainStreet ) ? Consumers flock towards coupons to save money, but a new survey says coupons also bolster a retailer's brand's image.

Source: http://www.philly.com/philly/business/thestreet/TheStreet_20140822_How_Digital_Coupons_Impact_Brand_Perception.html

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