The Coming Branded-Currency Revolution - blogs.hbr.org (blog)

The Coming Branded-Currency Revolution blogs.hbr.org (blog) Coupons. Gift cards. Loyalty points. These tried-and-true tools of the retail trade might not be as sexy as other forms of marketing. But together they account for more than $165 billion in purchasing power ($110 billion in gift cards purchased, $48 ...

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