Monday, July 29, 2013

Getting Real With RTB: 23% Of Advertisers Now Using It - MediaPost Communications


Getting Real With RTB: 23% Of Advertisers Now Using It
MediaPost Communications
In this analysis of the top 1,000 advertisers online, the strongest buyers of RTB inventory were the gifts and occasions segment, with 42% of its by going here, and the advertising and marketing segment, with 40% of its spend aimed at RTB. Retail ...

Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGpcUukVr52rj7D6XPaWC0iuh3-jA&url=http://www.mediapost.com/publications/article/205536/getting-real-with-rtb-23-of-advertisers-now-usin.html

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