Source: http://www.bizreport.com/2013/05/the-rise-and-rise-of-mobile-coupons.html
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Saturday, June 1, 2013
The rise and rise of mobile coupons
Mobile coupons have seemingly burst onto the scene from nowhere - emerging in the last couple of years as an effective and growing digital marketing activity. A new study by BI Intelligence confirms what many marketers already know - consumers like mobile coupons and they work. Meanwhile, U.K. research shows stagnant growth in consumer use of digital coupons.
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