A recent mobile survey has indicated that most mobile users think location-based coupons are convenient and useful, but the majority would prefer to receive a coupon on a mobile device via email. Almost half of Mobile Users also have privacy concerns when it comes to location-based coupons.
Source: http://www.eyefortravel.com/news/marketing/mobile-users-have-mixed-feelings-about-location-based-coupons-survey
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