Coupons boost positive feelings towards brands, finds study

Do coupons motivate consumers to make a purchase decision? Very much so, according to new research conducted by Forrester Consulting on behalf of WhaleShark Media, and active coupon users are more open to trying new brands, too.

Source: http://www.bizreport.com/2011/10/coupons-boost-positive-feelings-towards-brands-finds-study.html

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