Gamification Helps Utility Companies Change Customer Behavior

In exchange for discounts from their favorite companies, people will like corporate Facebook pages, fill out surveys and join mailing lists. But power companies have to get their customers to do more than that.

Source: http://www.cio.com.au/article/558268/gamification-helps-utility-companies-change-customer-behavior/?utm_medium=rss&utm_source=taxonomyfeed

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