Marketer Study: Coupons Trump Connected Data Concerns - Broadcasting & Cable

Marketer Study: Coupons Trump Connected Data Concerns Broadcasting & Cable Only 9% of consumers would share data from wearable Internet-connected technologies with marketers for free, but that percentage jumps to about 40% when a discount or coupon is the price of sharing data. That is according to a study by Acquity Group, ... and more »

Source: http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNHba1eGyyuQGvCHU-WqD_BPKVeIhA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778590135234&ei=5T73U6jvHNG7wAH_4oCQAw&url=http://www.broadcastingcable.com/news/currency/marketer-study-coupons-trump-connected-data-concerns/133351

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