Source: http://www.goerie.com/low-coupons-net-sales-boost-for-products
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Sunday, May 18, 2014
Low coupons net sales boost for products
Do low-value coupons, such as 25 cents off an item, irk you? Do you use them anyway? Why might a company offer such a low-value coupon? Imagine you are the person responsible for issuing coupons for your favorite product Would you offer higher dollar-value discounts or not? The answer might surprise you.
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