Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates - Chief Marketer

Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates Chief Marketer This surge in rebate popularity is retailers' response to the consumer desire for deep discounts. Rebates allow low net-price advertising while preserving margins better than instant discounts, thanks to a natural redemption rate that is less than 100 ...

Source: http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNGReZC2sEPMPhVKRZ6EtjXtqSknsw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=fRNWU6iSO8Xx8AGjBw&url=http://www.chiefmarketer.com/promotional-marketing/deep-discounts-prepaid-card-spending-cause-uptick-rebates-21042014

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