Source: http://searchengineland.com/4-surprising-sem-stats-every-e-commerce-marketer-know-184426
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Friday, March 28, 2014
4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Santa?s elves weren?t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012.
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