Shoppers beware ? not all discounts are equal on the always-chaotic Black Friday. The world?s largest retailer, Wal-Mart, is being noticeably more aggressive on price cuts this year, while Sears? average discounts are less aggressive compared to last holiday season, according to an analysis of Black Friday ads by Jefferies & Co. retail analyst Daniel Binder.
Source: http://bostonherald.com/business/business_markets/2013/11/black_friday_discounts_vary_widely
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