While paper coupons aren't going away anytime soon, digital versions are becoming more pervasive. An estimated 96.6 million U.S. adults will be digital coupon users by the end of 2013--and their numbers are expected to top 100 million by 2014, according to a new eMarketer study . Mobile coupon users are on the rise as well, expected to jump from 31 million in 2012 to 40.8 million in 2013. That ...
Source:
http://www.inc.com/julie-strickland/report-couponing-digital-and-mobile.html
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