Coupons: Better Than Kissing

Coupons are common marketing tools - some businesses shun them, others use them constantly. New research shows that the latter firms may be taking the smarter approach. Shoppers who receive a coupon were found to be more happy and relaxed.

Source: http://www.forbes.com/sites/rogerdooley/2012/12/21/coupons-kissing/?ss=cmo-network

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