'Card-Linked Offers' Gain Traction?and Privacy Worries - Wall Street Journal

Wall Street Journal

'Card-Linked Offers' Gain Traction?and Privacy Worries Wall Street Journal By ANDREW R. JOHNSON More lenders are cashing in on their transaction data as they look to spur card use and capture new sources of revenue, boosting customers' ability to earn discounts but sparking privacy concerns about such "card-linked offers" at ... and more »

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