Source: http://finance.yahoo.com/news/research-reveals-shopping-behavior-digital-101500527.html
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Monday, April 2, 2012
New Research Reveals Shopping Behavior of Digital Coupon Users
Coupons.com today released results of two research initiatives designed to identify the shopping behavior of the digital coupon user. The first research initiative executed by GfK Knowledge Networks, a full service research firm, shows that digital coupon users shop more frequently and spend significantly more during each trip than the average U.S.
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