Wednesday, September 21, 2011
AP's iCircular puts Sunday coupons in Times app, mobile site
The Associated Press and 40 newspapers, including the Los Angeles Times, are taking one of the print industry's largest revenue sources, pre-printed advertising inserts, to the mobile, digital world. The AP's "iCircular" business will embed coupons and advertisements like those found bulking up the Sunday editions of newspapers into the mobile websites and apps of newspapers on smartphones and ...
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