Online advertising: The ultimate marketing machine | The Economist
Internet advertising
The ultimate marketing machine
Jul 6th 2006 | SAN FRANCISCO
From The Economist print edition
Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable
IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and pric
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